When considering the question as to whether mobile marketing has a place in political advertising, look no further than President Barack Obama for the answer. Quoted quite adeptly after his stunning win for the Presidency, "A Victory for Obama, a Victory for mobile!!!", Mr Obama used mobile marketing to great effect! Read on......
Commercial advertising has long been a central feature of the US culture and is more prevalent than ever now in European countries and in many of the developed Asian countries. In the past few decades, political advertising too has increasingly become an essential tool in campaign strategies particularly for Presidential campaigns. But have traditional advertising methods given way to mobile marketing? Well, the answer is a resounding YES!
President Barack Obama owes a great deal to his effective use of mobile marketing in his own run for the Oval Office in 2008. In fact, it is said that mobile marketing played a pivotal role in his campaign and outreach strategies and may even have won him the election. Using two simple mobile platforms; the 62262 (spells OBAMA) common short code and the http://obamamobile.mobi or http://m.barackobama.com websites.
It is said that mobile marketing played a vital role in his campaign and outreach strategies . Using two simple mobile platforms; the 62262 (spells OBAMA) common short code and the http://obamamobile.mobi or http://m.barackobama.com websites. Obama's use of mobile was thought to be an important part of his Change message. His campaign managers and mobile marketing specialists used a combination of SMS text messaging, Mobile Website, interactive voice response, mobile video banner ads to reach out to U.S. voters and the rest is history.
If you need further convincing, then conversely, it is thought that the absence of mobile marketing in the US midterm elections recently, resulted in many campaigners failing to reach voters with their messages. What could be more personal than to reach potential voters and fence sitters than via their mobile phones? It is solicited contact from the outset. From those initial contacts, databases can be built and maintained for future campaigns. When compared to the cost of say, television advertising , with record amounts spend on political campaigning every election, this relatively inexpensive personalised advertising is money well spent!
Commercial advertising has long been a central feature of the US culture and is more prevalent than ever now in European countries and in many of the developed Asian countries. In the past few decades, political advertising too has increasingly become an essential tool in campaign strategies particularly for Presidential campaigns. But have traditional advertising methods given way to mobile marketing? Well, the answer is a resounding YES!
President Barack Obama owes a great deal to his effective use of mobile marketing in his own run for the Oval Office in 2008. In fact, it is said that mobile marketing played a pivotal role in his campaign and outreach strategies and may even have won him the election. Using two simple mobile platforms; the 62262 (spells OBAMA) common short code and the http://obamamobile.mobi or http://m.barackobama.com websites.
It is said that mobile marketing played a vital role in his campaign and outreach strategies . Using two simple mobile platforms; the 62262 (spells OBAMA) common short code and the http://obamamobile.mobi or http://m.barackobama.com websites. Obama's use of mobile was thought to be an important part of his Change message. His campaign managers and mobile marketing specialists used a combination of SMS text messaging, Mobile Website, interactive voice response, mobile video banner ads to reach out to U.S. voters and the rest is history.
If you need further convincing, then conversely, it is thought that the absence of mobile marketing in the US midterm elections recently, resulted in many campaigners failing to reach voters with their messages. What could be more personal than to reach potential voters and fence sitters than via their mobile phones? It is solicited contact from the outset. From those initial contacts, databases can be built and maintained for future campaigns. When compared to the cost of say, television advertising , with record amounts spend on political campaigning every election, this relatively inexpensive personalised advertising is money well spent!
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