One definition of positive public relations is when the public views a company, good, product or service in a warm and fuzzy light. But, this is not always the case. Some believe that negative public relations are positive and better than no relations at all.
Public relations are way to get noticed. Unfortunately, some have launched public relations campaigns just to air out some old dirt. But why is this so bad? Again, any effort weather good or bad that gets people talking is good and sometimes considered a form of advertising.
Celebrities have been accused of such public relations strategies in the past. When their careers have been pushed to the back burner, they will come out with some outrageous blunder. Janet Jackson was thought to have done something similar at a Super Bowl game.
Most recently, British Petroleum or BP had the largest oil spill in U.S. history. They definitely called in the public relations experts. They even allowed the president of BP to get on TV to convince the public that he was doing everything that he could to clean up the mess. Some local retailers of gasoline stores wanted to change their name back to Exxon because some consumers decided to boycott BP.
BP has been seen on TV and other media outlets to let the world know that they are responsible for the clean up and are doing every thing that they can to make it right.
It must be mentioned, that the media plays a huge role in public relations. Even when a company has done everything that it possible can to make up for a blunder, the media can spin the real story into a web of untruths.
Political candidates are now, more than ever, subject to the tenants of public relations. If it is discovered that a candidate has a sketchy background or is caught in the middle of a scandal something will have to be done to control public and media bias. A huge public relations effort will have to be made if the candidate expects to survive. We see this almost weekly now with the current administration.
Every year we hear of an auto maker with another recall concerning some component that has to be repaired or replaced. Consumer confidence will plummet if the company doesn't go on a public relations blitz to let everyone know that they are going to make it right and explain the scope of the problem.
Public relations are way to get noticed. Unfortunately, some have launched public relations campaigns just to air out some old dirt. But why is this so bad? Again, any effort weather good or bad that gets people talking is good and sometimes considered a form of advertising.
Celebrities have been accused of such public relations strategies in the past. When their careers have been pushed to the back burner, they will come out with some outrageous blunder. Janet Jackson was thought to have done something similar at a Super Bowl game.
Most recently, British Petroleum or BP had the largest oil spill in U.S. history. They definitely called in the public relations experts. They even allowed the president of BP to get on TV to convince the public that he was doing everything that he could to clean up the mess. Some local retailers of gasoline stores wanted to change their name back to Exxon because some consumers decided to boycott BP.
BP has been seen on TV and other media outlets to let the world know that they are responsible for the clean up and are doing every thing that they can to make it right.
It must be mentioned, that the media plays a huge role in public relations. Even when a company has done everything that it possible can to make up for a blunder, the media can spin the real story into a web of untruths.
Political candidates are now, more than ever, subject to the tenants of public relations. If it is discovered that a candidate has a sketchy background or is caught in the middle of a scandal something will have to be done to control public and media bias. A huge public relations effort will have to be made if the candidate expects to survive. We see this almost weekly now with the current administration.
Every year we hear of an auto maker with another recall concerning some component that has to be repaired or replaced. Consumer confidence will plummet if the company doesn't go on a public relations blitz to let everyone know that they are going to make it right and explain the scope of the problem.
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